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OPEN TODAY FROM 9.00AM TILL 5.30PM

Exciting new bridal and prom dress boutique comes to Vicar Lane


15 June

We’re really excited to welcome another new local name to Vicar Lane with its very own pop up shop. 

‘Precious Memories’ is Chesterfield’s newest bridal and prom-dress boutique – offering its customers the most glamourous experience, whatever the occasion. The store is set to open on Monday 15th June. 

Owner and creator of precious memories ‘Anne-Marie’ has always dreamed of running her own business which utilises her talents and expertise. After many years of modelling in the wedding industry, she has finally had the chance to follow her dreams of creating the vision she had always dreamed of; a pristine, glamorous boutique, specialising in making women feel beautiful, empowered and like the queens they are.

Anne-Marie’s experience in customer service, personal styling and a flare for hospitality makes her the perfect host. She understands how to dress each body shape to flatter, reflect personality and to evoke that powerful confidence when a woman feels beautiful.

Anne-Marie creates a warm, friendly space for ladies seeking bridal gowns and prom dresses that gives the ultimate VIP service, second to none, to absolutely everyone who walks through her doors. 

The beautifully designed interior of Precious Memories, allows you to peruse through their exclusive designer dresses at ease and their luxurious, private viewing area adds a VIP element to the experience.

Their ‘VIP Prom Girls Night In’ is the ultimate way for school leavers to start their end-of-school celebrations – with a private fitting room, free mocktails and a relaxed space to hang out with your besties and pick the perfect dress. You will even receive an exclusive 20% discount when you buy your dress through the VIP Prom Girls Night In.

Precious Memories is also set to host a series of networking events for Brides and professionals in the wedding industry to connect. Bringing together local make-up artists, hair stylists, photographers and more in one location, Brides-to-be will be able to trial and sample a selection of products and services in one venue, taking the stress out of the wedding planning process.

Join the retail revolution


At Vicar Lane, we’ve got a flexible approach to leasing, with a variety of options open to businesses of all shapes and sizes.

Find out more